As he (Mcluhan) often noted, the electronic medium makes the world
into one great tribal village where privacy (of early Christianity) is no
longer possible.
Towards the end of his life, Mcluhan pushed this speculation even
further. In “Tomorrow’s Church: Fourth conversation with Pierre Babin”
(1977) he made the following startling observation:
“In a certain way, I also think that this could be the time of
the Antichrist. When electricity allows for the simultaneity of
all information for every human being, it is Lucifer’s moment.
He is the greatest electrical engineer. Technically speaking,
the age in which we live is certainly favorable to an Antichrist.
Just think: each person can instantly be tuned to a ‘new Christ’
and mistake him for the real Christ.”
The crucial thing needed in this period, is not the ability to see
a new concept but rather to feel a particular “frequency”. As Mc-
luhan notes in the final paragraph of ‘the Medium and the Light’,
“At such times it becomes crucial to hear properly and to tune
yourself to the right frequency.”
While the collective mass is caught up today in the old trance of
visual images in a non-visual time, the “frequency” of Marshall
Mcluhan resonates with a message more urgent than ever. Is it a
tiny little radio station broadcasting to no one, or will a new gen-
eration “tune” in to hear and feel rather than see?
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